Convegno 2006

DESIGNING DESIGNERS 2006
International Convention of University Courses in Design
7th edition

Unbranded design for new user expectations, in East and West on the occasion of the


Salone Internazionale del Mobile 2006
8 April 2006
New Milan Fairgrounds (Rho – Pero)
Entrance Porta Sud
Congress Center, Room Sagittarius

Designing Designers is a Cosmit Spa initiative, organized by Fondazione Cosmit Eventi; it is promoted by the Faculty of Design of the Politecnico di Milano in conjunction with Federlegno-Arredo.


Convegno Internazionale Designing Designers 2006
7a edizione
Design dei prodotti non griffati per i nuovi fruitori, all’Est e all’Ovest

Come stanno evolvendo, nelle diverse aree del mondo, i gusti e la propensione all’acquisto di beni di consumo durevoli non caratterizzati da griffe ?

Sempre di più infatti, sia il designer che l’impresa dovranno comprendere, catturare, elaborare i segnali che saranno emessi dai fruitori, e lavorare su progetti di prodotti che corrispondano ad una domanda latente; anzi, ad una molteplicità di domande latenti, formulate con linguaggi e modalità diverse dalle diverse etnie, dai diversi mercati geografici, dai diversi gruppi di consumatori presenti nello stesso mercato, sempre più attenti a valori nuovi che si stanno gradualmente affermando, in uno scenario caratterizzato dalla certezza della discontinuità.

International Convention Designing Designers 2006
Unbranded design for new user expectations, in East and West

How the taste and the tendency to purchase durable consumer goods not distinguished by a name will evolve ?

More and more in fact will the designer and the business have to understand, capture and process the signals given off by the users and work on designs for products that correspond to a latent demand, or better, many latent demands formulated in different languages and ways by different ethnic groups, different geographical markets, different groups of consumers in the same market who are increasingly attentive to new values that are gradually taking root against a backdrop of the certainty that discontinuity is a vital player.


PROGRAM

8 April 2006

10.00
Registration & Welcome Coffee
10.30
Welcome

Rodrigo Rodriquez, Past Chairman of Federlegno-Arredo, Board Member of Cosmit Spa
Arturo Dell’Acqua Bellavitis, Director of the INDACO Department,
Politecnico di Milano
Giuliano Simonelli, Chairman of the Designing Designers Scientific Committee

Morning Session

10.45 – 13.00
Round Table

Moderator: Rodrigo Rodriquez, Past Chairman of Federlegno-Arredo, Board Member of Cosmit Spa

Panel:

  • Simonetta Carbonaro, Consumer Psychologist, Professor of Humanistic Marketing , University College of Borås, Borås, Sweden
  • Aldo Cibic, Architect and Designer, Cibic & Partners, Milan, Italy
  • Domenico De Masi, President of S3.Studium, Brasil; Professor of Sociology of work, Faculty of Sociology, University of Rome “La Sapienza”, Rome, Italy
  • Yu Guoming, Director of the Public Opinion Research Institute, Renmin University of China, Beijing, China
  • Chang , Myung-Sook, Consumer trends expert, Seoul, South Korea


 

Break for lunch

Afternoon Session

14.00 – 15.45
Presentations by the representatives of the University Courses in Design

Moderator: Francesco Scullica, Facoltà del Design, Politecnico di Milano

Design – Between a Crossword and a Poem
Piotr Bozyk, Associate Professor Dr. Hab. Academy of Fine Arts in Cracow, Cracow, Poland

Designing Products for Rural India
Suresh Sethi, Associate Professor, Lead Faculty Product Design, Nanyang Technological University, Singapore

Responsable Design:Total Experience – Space, Object, Image
David Mocarski, Chairman of the Environmental Design Department, Art Center College of Design, Pasadena, USA

Beyond Branding: how design research through engagement with industry can establish status within the academy and provide products with more meaning and significance
Paul Chamberlain, Professor of Design, Sheffield Hallam University, Sheffield, United Kingdom

Function Zero
Jorge Moreno Arózqueta, Soledad Remedi García, Instituto Tecnologico y de Estudios Superiores de Monterrey, Querétaro, Mexico

15.45 – 16.00
Coffee break
16.00 – 17.00
Questions & answers, debate, conclusions

Simultaneous translation into English and Italian and consecutive translation from Chinese into Italian shall be provided.

The Convention venue is inside the fairgrounds. Admission to the Convention is free, whilst a ticket is to be bought to enter the fairgrounds, preferably through Porta Sud. Participants who arrive by metro (red line – Rho Fiera) at Porta Est may take the “Press” shuttle bus to reach Porta Sud.

DESIGNING DESIGNERS

2001
Training Strategies fot the third Millenium
Strategie della formazione per il terzo Millennio
2002
Design for a local global world
Design per un mondo locale globale
2003
Design Schools as Factories of Knowledge
Scuole di Design come fabbriche di conoscenza
2004
Design Hospitality
Il Design dell’Ospitalità
2005
Design Evolution by East & West
Evoluzione del Design all’Est e all’Ovest
2006
Unbranded Design for the new consumers expectations
Design dei prodotti non griffati per i nuovi fruitori dell’Est e dell’Ovest
2007
Ligth as an architectural matter
Luce come materie dell’architettura
2008
Offices and workplaces for knowledge workers
Uffici e posti di lavoro per lavoratori della conoscenza
2009
Where light moves to ?
Dove va la luce ?
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Designing Designers, elenco, IV 2010